Manager, Creator Marketing (Paid Partnerships)

TL;DR

Manager, Creator Marketing (Paid Partnerships): Setting strategy and direction for paid creator programs within a defined brand portfolio with an accent on senior talent relationship ownership and agency management. Focus on establishing frameworks for branded content, leading headliner deals, and ensuring portfolio-wide consistency in creator strategy.

Location: Must be based in El Segundo, California

Salary: $126,000 – $158,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company with an iconic portfolio of brands including Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Set strategy, priorities, and frameworks for paid Branded Content & Endorsements across an assigned brand portfolio.
• Own and grow relationships with senior talent, creators, and endorsers, including headliner and Brand Cast anchors.
• Direct agency partners by setting standards for sourcing, vetting, contracting, and campaign performance.
• Partner with Legal & Business Affairs to structure complex rights and usage terms for top-tier talent.
• Collaborate with brand, social, and integrated marketing teams to embed creator strategy into portfolio planning.
• Serve as the escalation point and final approver for creator selection and program direction.

Requirements

• 6+ years of experience in influencer/creator marketing, talent partnerships, or entertainment.
• Proven track record of setting strategy and directing agency partners at scale.
• Demonstrated ability to build and own direct relationships with senior talent and their representation.
• Strong contract and rights literacy with experience in top-tier talent deals.
• Excellent stakeholder management and executive communication skills.
• Comfort operating within a hybrid in-house and agency model.

Nice to have

• Experience in kids, family, or other regulated categories.
• Familiarity with creator platforms like Skeepers or Captiv8.
• Experience anchoring branded content with celebrity-tier talent.
• Global or multi-market experience across brand portfolios.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture focused on belonging and empowerment.
• Opportunities to work with iconic global brands and entertainment properties.
• Performance-driven environment with a focus on accountability and innovation.