Dealer Marketing Manager (Automotive)

TL;DR

Dealer Marketing Manager (Automotive): Translating national EV strategy into local-market execution for a commercial vehicle dealer network with an accent on lead generation, co-op/MDF governance, and dealer enablement. Focus on building a scalable dealer marketing playbook, optimizing local activation, and increasing retail performance across priority markets.

Location: Must be based in or be able to relocate to Garden Grove, CA

Salary: $100,000 - $140,000 USD

Company

American commercial electric vehicle company transforming the medium-duty EV and Hybrid market.

What you will do

• Translate national priorities and product launches into quarterly and annual marketing plans for dealer groups.
• Build and maintain trusted relationships with dealer principals and GMs as the primary marketing point of contact.
• Develop turnkey dealer assets including messaging, digital campaigns, email, social, and POS materials.
• Manage Co-op/MDF funds, eligibility rules, budget tracking, and ROI reporting.
• Translate complex federal and state incentive programs (HVIP, Sourcewell, FEAP) into clear sales tools.
• Track retail performance, lead conversion, and cost efficiency using HubSpot CRM.

Requirements

• 5+ years of dealer, retail, channel, or field marketing experience, preferably in automotive or mobility.
• Experience influencing outcomes with channel partners or franchisees without direct authority.
• Track record of executing national campaigns at a local market level with measurable results.
• Experience managing co-op marketing budgets and approval workflows.
• Must be based in or able to relocate to Garden Grove, CA.
• Ability to travel approximately 35% for in-person dealer visits.

Nice to have

• Experience with EVs, commercial vehicles, or charging infrastructure.
• Working knowledge of CRM systems like HubSpot or Salesforce.
• Experience launching a dealer network or entering new markets.
• Familiarity with fleet-electrification incentive programs.

Culture & Benefits

• 100% employee-covered Health, Dental, and Vision insurance.
• Early-stage stock options.
• Robust retirement savings options including 401k, HSA, and FSA.
• Generous PTO, parental leave, and an annual vacation bonus.
• Wellness and fertility benefits, plus a cell phone stipend.
• Complimentary meals and stocked kitchens in the office.