Growth Marketing Lead (Fintech)

Location: Remote within the United States with Eastern US time zone alignment required; Miami-based is a plus but not required. Periodic travel to Miami, Florida, and Draper, Utah, is required for strategic planning and key events.

Company

hirify.global provides in-store and e-commerce lease-to-own solutions and is a subsidiary of PROG Holdings. Four Technologies is its Miami-based BNPL platform, enabling shoppers to split purchases into four interest-free installments.

What you will do

• Own Four's organic growth strategy across awareness, installs, first orders, and repeat purchases.
• Build and improve the AI-powered content pipeline for trend intelligence, content briefs, video and carousel production, compliance gating, and daily distribution.
• Run content and community growth across Instagram, TikTok, Facebook, and emerging channels while maintaining Four's brand voice and visual identity.
• Build and manage creator and influencer programs, including micro-creator selection, briefing, activation, budgeting, and performance evaluation.
• Define growth metrics, reporting, experiments, attribution, and ROAS in partnership with paid acquisition and data teams.
• Embed FTC, state disclosure, and BNPL compliance requirements into marketing workflows and maintain auditable approval records.

Requirements

• Degree in marketing, advertising, communications, or a related field, or equivalent demonstrated capability.
• Hands-on experience owning modern marketing work end-to-end, including content systems, social channels, and shipped campaigns.
• Fluency with AI tools for producing finished content and building automated systems.
• A portfolio of live work, built systems, and measurable results.
• Comfort with Git, Jira, Slack, and similar technology-company tools.
• Eastern US time zone alignment and periodic travel to Miami and Draper are required.

Nice to have

• Experience targeting Gen Z and emerging customer segments.
• Experience with creator-driven acquisition, social listening, or BNPL and fintech marketing.

Culture & Benefits

• Lean, AI-first environment with significant individual ownership and a flat organization.
• Medical, dental, vision, and life insurance, plus paid parental leave.
• Paid time off, paid holidays, and paid volunteer hours.
• Company-matched 401(k), employee stock purchase program, tuition reimbursement, and charitable gift matching.
• Employee resource groups and company-provided equipment and services.