Growth Marketing Specialist (LATAM)

Location: Mexico and remote from Mexico

Company

Medical technology company providing learning and clinical decision support tools for medical professionals, enhanced by AI technology.

What you will do

• Develop localized growth marketing strategies for Spanish-speaking Latin American markets.
• Adapt global messaging to local cultural, linguistic, educational, and behavioral contexts.
• Plan and execute campaigns across CRM, paid social, SEM, SEO, and organic social channels, including Meta and WhatsApp.
• Monitor and optimize acquisition, activation, and retention funnels using data.
• Manage projects end to end and collaborate with CRM, Performance Marketing, Creative, Product, and other global teams.

Requirements

• Fluent English and Spanish.
• At least 3 years of digital marketing experience in SaaS or B2C within Latin America.
• Strong knowledge of multichannel marketing, including CRM, paid social, SEM, SEO, and social media.
• Experience developing marketing strategies, positioning, value propositions, and localized messaging.
• Analytical mindset and ability to design impactful initiatives with limited data.
• Strong communication, project management, ownership, adaptability, and cross-functional collaboration skills.

Nice to have

• Portuguese language skills.

Culture & Benefits

• Access to internal and external trainings, workshops, hackathons, AI seminars, and learning resources.
• Access to offices in Cagliari and Cape Town, with opportunities to visit headquarters in Berlin.
• Inclusive, respectful, and supportive working environment.
• Opportunity to work across international markets and diverse cultural contexts.