Vice President, Marketing Creative & Operations (EdTech)

TL;DR

Vice President, Marketing Creative & Operations (EdTech): Leading the transformation of the creative studio into an AI-enabled Content House to scale brand and content across an 80+ partner portfolio. Focus on building modular content systems, driving operational excellence, and connecting creative output directly to enrollment outcomes and CAC reduction.

Location: Must be based in the US (Remote)

Company

hirify.global is an education technology company providing support and expertise to over 100 universities and colleges to grow high-ROI, workforce-focused online degree programs.

What you will do

• Define and execute the multi-year strategic vision for the Marketing Creative and Operations department.
• Lead the transformation of the creative function into a high-performing, AI-powered Content House.
• Manage a multidisciplinary team of 50+ professionals, including designers, writers, and project managers.
• Build scalable, modular content systems to support 80+ partners with meaningful personalization.
• Oversee operational workflows, capacity modeling, and the implementation of CMP and DAM platforms.
• Report to the SVP of Channels Marketing and collaborate with senior leadership to drive enrollment and partner performance.

Requirements

• Must be based in the US.
• 15+ years of progressive experience in integrated marketing or brand management.
• 7+ years in senior executive leadership overseeing creative strategy and operations at scale.
• Proven track record leading multidisciplinary teams of 40–60+ people.
• Deep expertise in brand strategy, messaging architecture, and integrated content strategy.
• Experience driving organizational transformation, including AI integration and workflow modernization.
• Proficiency in Workfront or comparable enterprise project management platforms.

Nice to have

• Experience in EdTech, higher education, or multi-partner/franchise marketing environments.
• Hands-on familiarity with AI creative tools for generative image, video, and copy.
• Experience standing up a Content Management Platform (CMP) or Digital Asset Management (DAM) system at scale.

Culture & Benefits

• Opportunity to lead a transformational executive role at a mission-driven company.
• Collaborative environment working with senior leadership across Paid, DX, Lifecycle, and Field Marketing.
• Focus on innovation through AI integration and modern content systems.
• Commitment to diversity and inclusion as an equal-opportunity employer.