Principal Business Analyst (Data)

TL;DR

Principal Business Analyst (Data): Translating business questions and KPIs into clear product requirements and user stories for reporting, dashboards, and analytics, with an accent on aligning stakeholders around a shared source of truth and delivering data products end-to-end. Focus on gap analyses, defining common KPI/definition terminology, and ensuring delivered treated tables, semantic layer outputs, and reports reliably answer stakeholder questions with low rework.

Location: US - Remote

Company

hirify.global is an education technology company supporting universities and colleges with workforce-focused online degree programs.

What you will do

• Partner with marketing and operations analytics and business users to understand key business questions and KPIs, aligning stakeholders around a shared source of truth.
• Translate questions and KPIs into product requirements and user stories for reporting, dashboards, and analytics.
• Drive cross-functional execution between business and data teams, ensuring requirements are understood and escalations to sponsors when alignment is hard to reach.
• Own delivery of data products end-to-end (treated tables, semantic layer, reports, and dashboards) and prioritize/sequencing work across teams with trade-off decisions.
• Run gap analyses to identify where current data/reporting does not answer business questions and shape requirements to close those gaps.
• Document current-state and future-state processes and reporting needs; contribute insights to operating cadence (performance reviews, board/investor materials, budget).

Requirements

• 8+ years of experience in business analysis, analytics, or a related role, including translating business needs into clear requirements.
• Proven experience acting as a bridge between business stakeholders and technical/data teams.
• Strong understanding of marketing analytics, operations KPIs, and performance measurement to shape the right questions and requirements.
• Ability to read and interpret data and reporting and turn it into clear, actionable insights for business audiences.
• Experience writing product requirements and user stories within an agile framework.
• Excellent written and verbal communication and strong stakeholder management and cross-functional collaboration skills.

Culture & Benefits

• Enterprise Data team role partnering with marketing analytics and COO org business users.
• High accountability with discretion to adjust priorities as new information emerges.
• Emphasis on stakeholder alignment, shared metrics, and a single source of truth.
• Opportunity to stay current on data and analytics trends to sharpen questions and improve requirements.

Hiring process

• Interviews focused on business analysis experience, stakeholder alignment, and translating KPIs into actionable requirements.
• Discussion of experience delivering analytics/data products end-to-end and running gap analyses.