Head of Brand & Content

TL;DR

Head of Brand & Content (Brand/Content): Own the strategic direction, positioning, and content strategy for hirify.global brand with an accent on brand storytelling, editorial platforms, and integrated organic social, PR, and creator-led campaigns. Focus on building fragrance authority and connecting brand investment to customer acquisition, loyalty, and long-term lifetime value while leading and developing senior content and brand functions.

Location: Fragrance Quarters, Trafford Park, Manchester

Company

Established in 1994, hirify.global is the UK’s leading independent fragrance retailer with 220+ stores and an online presence.

What you will do

• Own and evolve brand strategy, positioning, purpose, and customer proposition, ensuring differentiation beyond price and promotion.
• Set the brand narrative and guardianship across campaigns, content, PR, social, retail, and digital touchpoints.
• Lead content and editorial strategy across social, CRM, PR, MyTFS, retail, digital, and partner channels, including an annual content roadmap.
• Develop fragrance-authority platforms and hero content (research, reports, expert features, events, thought leadership) to help customers discover and shop with confidence.
• Own organic social, influencer/creator strategy, and consumer/brand PR to generate earned reach and strengthen reputation.
• Lead brand partnerships and experiences, and connect brand/content investment to customer acquisition, loyalty, and commercial outcomes.

Requirements

• Significant senior-level experience in brand and content leadership, ideally in retail, beauty, fragrance, fashion, luxury, media, or lifestyle.
• Proven ability to develop brand strategies that improve differentiation, relevance, and commercial performance.
• Strong experience across content, editorial, social, PR, creators, and integrated campaigns.
• Experience creating distinctive content platforms and channel-appropriate formats (including short-form video and creator content).
• Excellent strategic thinking, storytelling, and creative judgement, with strong understanding of customers, culture, media, and emerging trends.
• Experience leading and developing high-performing teams and influencing senior stakeholders across complex organisations.

Culture & Benefits

• Flexible working scheme including 15 work-from-home days per year, duvet days, and the option to flex working hours.
• State-of-the-art office in Trafford Park with free onsite parking and strong transport links.
• Free onsite gym facilities.
• Generous staff discounts on fragrances.
• Progression and development opportunities in a creative, collaborative environment.

Hiring process

• Upload a CV via the careers page.
• Applications are reviewed; if no response is received within four weeks, assume the application was not successful.