Product Marketing & Go-to-Market Lead (LegalTech)

TL;DR

Product Marketing & Go-to-Market Lead (LegalTech): Owning the strategic positioning, market entry, and growth of an AI-powered legal workspace with an accent on cross-functional collaboration between Product, Sales, and Marketing. Focus on building scalable GTM strategies, leading a global marketing team, and driving competitive differentiation in the legal tech sector.

Location: Must be based in Berlin and ready to work from the office.

Company

A global technology-led software and services company with a 180-year history, focused on providing innovative solutions for professionals.

What you will do

• Own strategic market positioning and build a scalable go-to-market strategy across international markets.
• Develop ICPs, persona models, messaging frameworks, and value propositions.
• Lead and develop a marketing team of 6 direct reports, establishing clear structures and KPIs.
• Act as the primary connection point across global regional marketing teams.
• Build sales-enablement structures to increase efficiency across the full sales cycle.
• Strengthen brand positioning and sharpen competitive differentiation.

Requirements

• 6+ years of experience in product and brand marketing, ideally in B2B SaaS or legal tech.
• 3+ years of leadership experience with a track record of building and scaling teams.
• Proven experience working across international, multi-market teams.
• Fluent English proficiency.
• Must be based in Berlin and ready to actively shape the office environment.

Culture & Benefits

• Permanent employment contract.
• Modern office environment in Berlin.
• Flexible work abroad policy: work from anywhere in the EU for up to 20 days per year.
• 26 days of vacation plus 1 additional volunteer day.
• Access to LinkedIn Learning, online language training, and professional development opportunities.