Senior Marketing Manager (AI Growth & Partnerships)

Location: Hybrid working model in London, Dordrecht or Berlin

Company

hirify.global is a research publisher providing journals, books, open research, and technology-enabled products, platforms and services for researchers, health professionals and educators.

What you will do

• Lead integrated marketing planning and end-to-end delivery for the AI Growth & Partnerships portfolio, including campaign execution, governance, measurement and optimization.
• Develop marketing programs for product launches, partnership announcements and growth initiatives in collaboration with Product, Sales, Commercial and Research Marketing teams.
• Lead Account-Based Marketing strategies for priority accounts and partners to increase engagement, pipeline growth and revenue impact.
• Create and manage customer-facing content, including thought leadership, customer stories, product collateral, blogs, videos, webinars and campaign assets.
• Maintain sales enablement materials and manage the portfolio website and digital presence across relevant channels.
• Coordinate specialist marketing teams, track KPIs and provide performance insights and recommendations to stakeholders.

Requirements

• Significant demonstrable experience in marketing, product marketing, growth marketing or go-to-market execution.
• Proven success delivering integrated marketing campaigns for complex products, services or portfolios.
• Experience working with product, sales and business teams to execute marketing initiatives.
• Strong experience managing multiple stakeholders and projects simultaneously in a global matrix organisation.
• Strong marketing planning, content marketing, campaign management and execution skills.
• Excellent stakeholder management, influencing, communication, presentation and project management abilities.
• Ability to translate business and product priorities into clear marketing actions and deliverables.
• Strong understanding of demand generation, content marketing, digital marketing, customer lifecycle marketing and performance measurement.
• Experience with Account-Based Marketing principles, including account segmentation, personalized engagement and sales and marketing alignment.
• Strong analytical and organisational skills, attention to detail and ability to generate actionable insights from data.
• University degree in Marketing, Business, Communications, a related field or equivalent demonstrable experience.

Nice to have

• Experience in technology, digital products, AI-related businesses or innovation-led environments.
• Professional marketing qualifications.

Culture & Benefits

• Hybrid working model based in London, Dordrecht or Berlin.
• Collaborative work across Product, Platforms & Solutions, Research Marketing, Commercial and Corporate Affairs teams.
• Inclusive environment focused on diverse perspectives, inclusion and accessibility.
• Opportunity to contribute to AI growth, partnerships and customer-focused innovation within a global research publisher.

Hiring process

• For candidates in the Netherlands, the role is open only to internal candidates during the first two weeks; external applications are progressed afterwards.
• Application deadline: 2 November 2026.