Senior Marketing Manager (AI)

TL;DR

Senior Marketing Manager (AI): Leading the development and execution of marketing plans for the AI Growth & Partnerships portfolio with an accent on customer acquisition, engagement, and commercial results. Focus on translating business priorities into impactful marketing programs, managing cross-functional stakeholder alignment, and driving growth through innovative account-based marketing strategies.

Location: Must be based in or able to work from London, Dordrecht, or Berlin (Hybrid)

Company

hirify.global is a leading global research publisher providing technology-enabled products and services to advance learning and discovery.

What you will do

• Develop and execute integrated marketing plans to support the growth of the AI portfolio.
• Lead end-to-end delivery of marketing programs, from planning and execution to performance measurement.
• Implement Account-Based Marketing (ABM) strategies for priority accounts to drive pipeline growth.
• Collaborate with product, sales, and commercial teams to deliver coordinated go-to-market activities.
• Create compelling content including thought leadership, customer stories, and product collateral.
• Manage digital presence and optimize marketing performance using data-driven insights.

Requirements

• Significant experience in marketing, product marketing, or go-to-market execution roles.
• Proven track record of delivering integrated marketing campaigns for complex products or services.
• Strong ability to operate effectively within a global matrix organization.
• Excellent stakeholder management and influencing abilities.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• University degree in Marketing, Business, Communications, or equivalent experience.

Nice to have

• Experience in technology, digital products, or AI-related businesses.
• Professional marketing qualifications.

Culture & Benefits

• Commitment to diversity, equity, and inclusion in the workplace.
• Hybrid working model providing flexibility.
• Opportunity to work in a dynamic, customer-focused global organization.
• Support for professional development and career growth.