Go-To-Market Lead (LATAM)

TL;DR

Go-To-Market Lead (LATAM): Shaping and executing the market entry strategy for new products and commercial initiatives with an accent on cross-functional alignment and stakeholder management. Focus on building business cases, driving growth in the LATAM region, and ensuring successful product launches within a regulated healthcare environment.

Location: Hybrid (London)

Compensation: £70,000 – £130,000

Company

hirify.global is a leading international medical cannabis company operating across Europe and Asia-Pacific, dedicated to making cannabis therapy accessible and integrated into modern healthcare.

What you will do

• Own the end-to-end go-to-market strategy for new products and partnerships from thesis to scale.
• Develop business cases, market sizing, and prioritization frameworks to guide market entry.
• Translate high-level strategy into actionable rollout plans with clear KPIs and milestones.
• Travel extensively to LATAM to build relationships with clinicians, pharmacies, and key stakeholders.
• Collaborate cross-functionally with Sales, Marketing, Product, and Clinical teams to ensure execution.
• Represent the business at industry events and present strategic recommendations to senior leadership.

Requirements

• Background in strategy or management consulting with a track record of structured problem-solving.
• Must be willing and able to travel extensively to LATAM.
• Strong analytical and commercial instincts with the ability to build business cases from loose briefs.
• Experience in healthcare, healthtech, or a related regulated industry is strongly preferred.
• Excellent stakeholder management skills with the ability to influence senior internal and external audiences.
• Bias for action and ability to operate autonomously in a fast-paced, high-growth environment.

Nice to have

• Interest in cannabis-based medicines and improving patient access to healthcare.
• Experience leading market entry strategy for Poland.

Culture & Benefits

• Generous leave starting at 25 days, rising to 30 days after three years.
• Pension matching up to 5%.
• Private healthcare and cycle-to-work scheme.
• Flexible work-from-home options.
• Enhanced maternity and paternity leave.
• Opportunities for international travel and cross-team collaboration.