Brand Manager - Live Content and Seasonal Marketing (Gamedev)

TL;DR

Brand Manager - Live Content and Seasonal Marketing (Gamedev): Leading the marketing strategy for live content and player engagement for MLB The Show with an accent on lifecycle initiatives, seasonal content, and retention. Focus on integrating real-world baseball moments into in-game content and optimizing paid media performance to drive sustained player activity.

Location: Hybrid (USA)

Salary: $126,700 — $190,100 USD

Company

hirify.global (SIE) is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to millions of users worldwide.

What you will do

• Own the integrated live content marketing calendar for MLB The Show.
• Develop lifecycle strategies to improve player onboarding, retention, and reactivation across owned, earned, and paid channels.
• Lead paid media strategy for live service initiatives, optimizing ROAS, CPA, and conversion.
• Connect real-world MLB storylines and tentpole events (e.g., All-Star Game, Postseason) with in-game content.
• Create launch-to-live strategies and 30/60/90-day engagement plans to maintain momentum post-launch.
• Collaborate with analytics teams to evaluate campaign performance and player behavior to inform future strategies.

Requirements

• 5+ years of experience in gaming, sports, brand, product, or lifecycle marketing.
• Demonstrated knowledge of MLB The Show, including its game modes and content structure.
• Strong passion for baseball and familiarity with MLB players, teams, and season structure.
• Experience supporting live-service video games and ongoing content programs.
• Strong analytical mindset and comfort working with data.
• Excellent communication and stakeholder management skills.

Nice to have

• Experience with player retention, CRM, or lifecycle marketing programs.
• Experience working with sports, entertainment, or gaming communities.
• Experience partnering with analytics and community teams to inform marketing decisions.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Matching 401(k) plan.
• Paid time off and wellness programs.
• Coveted employee discounts for Sony products.
• Hybrid working policy for flexibility.