Brand Manager (AI)

TL;DR

Brand Manager (AI): Driving the end-to-end brand strategy and internal/external communications for an enterprise AI platform with an accent on scalable brand systems and AI-native operations. Focus on building brand conviction, managing integrated campaigns, and encoding creative standards into AI-powered toolkits to ensure consistency across the customer and employee journey.

Location: Must be based in or able to work from New York City (Hybrid)

Salary: $141,000 – $178,300

Company

Writer is a leading enterprise generative AI platform that helps global brands build and deploy AI agents grounded in company data.

What you will do

• Lead brand campaign strategy from concept through activation, ensuring alignment with product marketing and go-to-market goals.
• Own the internal brand instance, encoding voice and creative standards into AI-powered skills for company-wide use.
• Activate the brand across the full customer and employee journey, including onboarding and internal communications.
• Define and track brand metrics, including awareness, perception, and pipeline influence to sharpen strategy.
• Manage external brand agency relationships to ensure high-quality, impactful creative output.
• Collaborate with product and design teams to integrate brand identity into the platform experience.

Requirements

• 7+ years of experience building brands, ideally at a high-growth B2B technology company.
• Proven track record of owning both brand strategy and execution.
• Deep understanding of agentic AI and its application in scaling creative output and brand consistency.
• Experience managing agencies and providing actionable, high-quality feedback.
• Strong background in building scalable brand systems, asset libraries, and guidelines.
• Fluency in brand metrics and connecting brand performance to business outcomes.

Culture & Benefits

• Competitive compensation including equity and 401k.
• Comprehensive medical, dental, and vision coverage for employees and families.
• 16 weeks of paid parental leave and family planning support.
• Annual stipends for wellness, learning, and development.
• Generous PTO and company-wide off-sites.