Marketing Brand Director
Мэтч & Сопровод
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Описание вакансии
TL;DR
Marketing Brand Director (Brand Strategy): Owning the strategic foundations of the firm's brand across 20+ markets with an accent on enterprise positioning, proposition architecture, and messaging. Focus on designing global brand governance, leading M&A brand integration, and translating complex service offerings into clear, commercially effective narratives.
Location: Must be based in the United States. This position follows a hybrid work model requiring in-person attendance at least three days per week at a office or client site.
Salary: $184,000–$276,000
Company
is a multinational professional services firm providing audit, tax, and advisory services with a global network spanning over 150 markets.
What you will do
- Define and evolve enterprise positioning, narrative, and messaging architectures across all markets.
- Design and maintain global brand architecture, including portfolio logic, naming, and sub-brand rules.
- Lead brand decisions for M&A activities, managing equity, commercial priorities, and transition timelines.
- Establish global brand governance, standards, and compliance processes across services and client touchpoints.
- Design the global operating model, including roles, workflows, and enablement tools for marketing teams.
- Direct the brand research agenda, including tracking, audience insight, and proposition testing.
Requirements
- 12+ years of experience in senior brand strategy at an enterprise and global scale.
- Proven record of defining enterprise positioning and building messaging architectures.
- Deep expertise in brand architecture, portfolio strategy, and M&A brand integration.
- Strong command of qualitative and quantitative research, tracking, and testing methodologies.
- Exceptional writing skills with a portfolio demonstrating the ability to make complex services clear and credible.
- Must be authorized to work in the United States and able to meet hybrid office attendance requirements.
Culture & Benefits
- Comprehensive medical, dental, and vision insurance programs.
- 401(k) savings plan and employee retirement plan eligibility.
- Discretionary annual bonus based on individual and firm performance.
- Commitment to diversity, equity, and inclusion with active internal initiatives.
- Flexible work-life integration options and support for well-being.
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