Programmatic and Social Lead (Marketing)

TL;DR

Programmatic and Social Lead (Marketing): Leading the activation and optimization of programmatic and paid social campaigns for high-profile clients with an accent on multi-channel performance and strategic innovation. Focus on managing cross-border teams, scaling campaign efficiency through advanced trading platforms, and nurturing key client relationships.

Location: Hybrid (London, UK). Must have the right to work in the UK

Company

hirify.global is an AI-driven media operating unit within the global WPP network, helping brands achieve growth through data and intelligence.

What you will do

• Lead day-to-day programmatic and paid social activation for key accounts, ensuring high-quality output and timely optimization.
• Manage and develop a specialized team of programmatic and social experts based in London and Poland.
• Design and execute programmatic strategies aligned with client KPIs and industry trends.
• Oversee technical implementation, including tracking and Mobile Measurement Partners (MMPs).
• Negotiate and manage partnerships with media owners and technology providers to enhance performance.
• Ensure financial accuracy and operational excellence across the end-to-end campaign lifecycle.

Requirements

• Proven experience in multi-channel programmatic campaign activation and management.
• Expertise in core trading platforms: DV360, TTD, and Amazon.
• Strong background in paid social platforms and optimization mechanisms.
• Demonstrated experience in people management and leading junior team members.
• Must be based in the UK or have the legal right to work in the United Kingdom.
• Ability to translate complex technical concepts for non-technical stakeholders.

Nice to have

• Professional digital media or advertising qualifications.
• Academic background in maths, data, or media.
• Hands-on experience in planning and buying across diverse digital channels.

Culture & Benefits

• Hybrid work model with teams in the office approximately four days a week.
• Comprehensive benefits including medical, vision, dental, and group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Inclusive culture with various employee resource groups and frequent in-office events.
• Access to a global network for professional growth, connections, and learning.