Manager, Media Analytics & Insights

TL;DR

Manager, Media Analytics & Insights (Marketing Analytics): Leading the analysis and interpretation of multi-channel media performance to drive actionable business insights with an accent on campaign diagnostics, measurement frameworks, and stakeholder management. Focus on transforming fragmented data into strategic recommendations that improve media effectiveness and investment decisions.

Location: Columbia, MD (US-based role)

Salary: $125,000 - $160,000

Company

hirify.global is a premier AI services provider that aligns human expertise with data-driven strategy to solve complex business challenges.

What you will do

• Lead media analytics projects from initial business questions through to client activation.
• Translate client objectives into measurement plans and analytical requirements.
• Oversee recurring and ad hoc performance analysis across paid, owned, and earned media channels.
• Develop actionable narratives that explain performance shifts and recommend strategic optimizations.
• Build measurement frameworks, KPI structures, and learning agendas for diverse campaigns.
• Manage and mentor a team of analysts to ensure high-quality, strategically relevant deliverables.

Requirements

• Approximately 5–8 years of experience in media or marketing analytics.
• Strong understanding of media metrics, campaign structures, and the marketing funnel.
• Experience with digital analytics platforms (e.g., GA4, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Proficiency in SQL and cloud data environments like Snowflake or BigQuery.
• Demonstrated ability to manage project scope, timelines, and stakeholder expectations.
• Strong communication skills with the ability to translate complex data for non-technical audiences.

Nice to have

• Experience in consulting or advertising agency environments.
• Familiarity with marketing mix modeling, attribution, and incrementality testing.
• Experience with Python or R for advanced analysis and automation.
• Knowledge of emerging AI applications in media operations and insight generation.

Culture & Benefits

• Competitive benefits program including medical, dental, and vision coverage.
• Financial well-being support through 401K plans.
• Paid time off and paid holidays.
• Support for work-life balance with disability coverage and EAPs.
• Collaborative environment focused on professional growth and mentorship.