Director, Product Marketing Occasions (CPG)

TL;DR

Director, Product Marketing Occasions (CPG): Leading the U.S. Occasions strategy to drive business growth and consumption across priority occasions with an accent on brand relevance and cross-functional execution. Focus on crafting insight-driven campaigns, optimizing distribution in partnership with sales, and managing high-performing marketing teams.

Location: Based in Santa Monica, California, United States

Salary: $115,200 - 172,920 + cash incentives

Company

hirify.global is a global leader in the energy drink market, focused on high-impact brand marketing and a unique lifestyle identity.

What you will do

• Translate consumer, cultural, and category insights into actionable marketing strategies to drive demand and expand consumption.
• Lead and evolve the company’s Occasions-Based Marketing strategy, identifying key consumer need states.
• Execute integrated, 360-degree consumer-facing campaigns from brief development through performance analysis.
• Oversee National and Regional Product Marketing budgets, ensuring efficient allocation and measurable ROI.
• Guide and mentor a team of product marketers and collaborate with global stakeholders to ensure brand standards.
• Partner with Sales to grow horizontal and vertical distribution in key retailers.

Requirements

• 10 years of brand marketing experience, ideally within CPG or lifestyle brands.
• Proven experience building innovative integrated marketing campaigns and leading high-performing teams.
• Strong business acumen with the ability to connect brand building to commercial impact.
• Bachelor’s Degree.
• Must be based in Santa Monica, California.
• Ability to travel 20-30%.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match and Tuition Reimbursement.
• Family Leave, PTO, and Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.