Senior Manager, Product Marketing (Travel Marketplace)

TL;DR

Senior Manager, Product Marketing (Travel Marketplace): Developing and validating segment strategies and go-to-market motions for a trust-based home swapping network with an accent on audience insights and product-market fit validation. Focus on designing structured market tests, defining sharp positioning, and translating customer truths into scalable growth playbooks.

Location: Remote (US)

Salary: $140,000 – $200,000 + Equity

Company

hirify.global is a members-only home swapping platform that enables travel through a trusted community of peers.

What you will do

• Own segment strategy and validation to identify high-opportunity identity, affinity, and organizational circles.
• Build GTM motions including positioning, messaging, and channel strategies for priority audiences.
• Equip cross-functional teams (Growth, PR, CRM, Product) with actionable briefs and audience insights.
• Design and execute a structured market testing roadmap to validate PMF and liquidity.
• Act as the voice of the customer by translating member feedback into prioritized product recommendations.
• Define the foundational brand stories based on validated segment wins and conversion data.

Requirements

• 10+ years of experience in product marketing, growth, or audience strategy.
• Experience with consumer marketplaces, membership, or network-based products.
• Proven track record of taking ambiguous hypotheses and turning them into repeatable GTM motions.
• Strong analytical skills to isolate variables and distinguish signal from noise in experiments.
• Ability to lead cross-functionally through influence with Product, Growth, and Data teams.
• Must be based in the US

Culture & Benefits

• Competitive cash compensation and equity.
• Comprehensive health benefits and flexible time off.
• $4,000 annual travel stipend and 21 credits for home swaps per year.
• Remote-first environment with opportunities for in-person gatherings at SF HQ.
• Regular team and company offsites.