Events & Engagement Manager (Launchpad)

TL;DR

Events & Engagement Manager (Launchpad): Own Launchpad’s event strategy and execution across virtual and in-person experiences for B2B software builders, founders, and GTM leaders with an accent on building audience-first event narratives and turning events into a repeatable pipeline growth engine. Focus on aligning an event calendar to pipeline objectives, coordinating cross-functional execution across Product Marketing, Demand Generation, Sales, and ecosystem partners, and driving measurable outcomes through data-driven follow-up.

Location: US - Massachusetts - Waltham

Salary: 100,800 - 153,500 USD annually

Company

hirify.global builds Launchpad experiences that connect marketing, product, sales, and ventures to drive product-led growth.

What you will do

• Partner with Product Marketing to shape event stories around Launchpad’s platform, ICP, and key use cases.
• Own the Launchpad events strategy and calendar aligned to audience and pipeline objectives.
• Design and execute virtual and in-person events end-to-end: content, logistics, speakers, demos, on-site experience, and follow-up.
• Collaborate with Demand Generation and Digital Marketing to connect events to campaigns, landing pages, and nurture paths.
• Work with Sales, GTM, and Ventures to prioritize event leads and convert them into meetings and opportunities.
• Partner with ecosystem teams (e.g., AWS) on joint events and co-branded experiences; capture and repurpose event content for ongoing programs.

Requirements

• 5–10+ years of experience in event marketing, field marketing, or demand generation roles in SaaS/tech or B2B software environments.
• Proven track record planning and executing events that drive measurable outcomes (attendance, engagement, meetings, pipeline).
• Experience collaborating with GTM functions (Product, Sales, Marketing, and/or Partner teams) and running integrated post-event follow-up.
• Comfort using digital marketing and analytics tools to track event performance and inform planning.
• Ability to execute both virtual and in-person events with strong operational organization and proactive ownership.

Culture & Benefits

• Competitive global benefits program including pay + bonus incentive and employee equity.
• Opportunity to market cutting-edge technologies (AI, machine learning, customer decision management).
• Continuous learning and development opportunities.
• Agile, flexible, inclusive, and supportive work environment.

Hiring process

• Compensation details (base + bonus/commission and benefits) are finalized during the offer process based on experience and qualifications.