VP Sales (AdTech)

TL;DR

VP Sales (AdTech): Building and leading the Brands Direct business unit to drive revenue growth through direct relationships with major advertisers and integrated agency motions. Focus on scaling high-performing sales teams, closing strategic seven-figure deals, and translating complex data-driven sports advertising products into compelling narratives for CMOs and Heads of Media.

Location: Must be based in New York, NY, USA (Hybrid office-first culture).

Salary: $220,000–$240,000 USD + variable compensation.

Company

hirify.global is a global leader in sports data and technology, connecting the sports ecosystem through real-time data, immersive fan experiences, and programmatic advertising solutions.

What you will do

• Own and exceed revenue targets for the Brands Direct business across in-house and agency-led accounts.
• Lead strategic deal cycles, including discovery, pitch, negotiation, and contracting at the executive level.
• Build and execute a segmentation strategy for brand-direct and agency-integrated sales motions.
• Hire, coach, and retain a high-performing team of Brand Account Representatives.
• Establish rigorous operating cadences for pipeline management, forecasting, and account reviews.
• Partner cross-functionally with Marketing, Product, and Ad Ops to ensure flawless campaign execution and product feedback.

Requirements

• 10+ years of experience selling advertising, ad-tech, or media to brand advertisers.
• 3+ years in a sales leadership role carrying a team quota.
• Proven track record of closing seven-figure annual brand-direct deals.
• Strong existing relationships with top 100 brand advertisers across key categories.
• Deep fluency in the modern media stack including CTV, programmatic, and addressable media.
• Must be based in New York, NY and comfortable with an office-first hybrid working model.

Nice to have

• Experience selling sports media, sports data, or fan-engagement products.
• Background in attention or outcomes-based media sales.
• Experience managing coordinated brand-and-agency sales motions.

Culture & Benefits

• Competitive salary with additional variable compensation eligibility.
• Comprehensive benefits plan including health and wellbeing support.
• Collaborative, office-first environment focused on connection and learning.
• Commitment to an inclusive culture and professional growth.