Digital Store E-Commerce Personalization Specialist

TL;DR

Digital Store E-Commerce Personalization Specialist: Leading personalization and UX optimization strategies across web and app platforms to enhance customer experience and commercial performance. Focus on coordinating A/B testing, managing voucher campaigns, and analyzing digital KPIs to drive conversion and revenue growth.

Location: Must be based in or able to commute to Brugherio, Italy (Hybrid)

Company

hirify.global is a Fortune 500 live social shopping company operating six leading retail brands globally.

What you will do

• Own the end-to-end personalization strategy for the digital store to improve customer journey and conversion.
• Coordinate with local and international teams to build personalization calendars and execute A/B testing.
• Support the Retention team by deploying onsite voucher campaigns using the Uniqodo platform.
• Collaborate with trading and programming teams to optimize key pages including the homepage and mobile app.
• Analyze weekly test results and performance metrics to drive revenue and category goals.
• Mentor team members and contribute to the continuous improvement of digital processes.

Requirements

• Bachelor’s degree in Digital Marketing or a related field.
• 3–5 years of experience in e-commerce personalization or digital marketing roles.
• Hands-on proficiency with Adobe Target and Adobe Analytics.
• Strong understanding of CRO and UX principles with an analytical mindset.
• Native-level Italian and fluent English proficiency required.
• Ability to work on-site in Brugherio, Italy, for predetermined office days.

Nice to have

• Experience with AEM (Adobe Experience Manager).
• Proficiency in Tableau and advanced Excel.

Culture & Benefits

• Competitive compensation package.
• Paid time off and parental leave.
• Employee assistance program and volunteer hours.
• Amazing company discounts on retail products.
• Commitment to inclusion, belonging, and equal employment opportunities.