Head of Performance Marketing (Ecommerce)

TL;DR

Head of Performance Marketing (Ecommerce): Delivering customer acquisition and digital growth across paid and organic channels with an accent on profitability, forecasting accuracy, and new customer acquisition. Focus on optimizing multi-channel media spend, improving multi-touch attribution, and bridging digital activity to offline retail footfall.

Location: Hybrid in Manchester, UK (15 WFH days per year)

Company

The UK’s leading independent fragrance retailer showcasing over 130 brands across 220+ stores and online.

What you will do

• Own the end-to-end performance marketing strategy across paid search, social, affiliates, programmatic, and SEO.
• Manage media budgets (£10m+) to deliver customer acquisition and revenue targets with clear ROI/ROAS benchmarks.
• Forecast traffic, spend, and contribution margins to support strategic financial planning.
• Optimize campaigns using A/B testing, econometrics, and data modelling to increase profitability.
• Collaborate with analytics and data science teams to enhance attribution and retail footfall measurement.
• Lead and develop an in-house team of specialists and manage external agency partnerships.

Requirements

• Proven experience leading commercial performance marketing, ideally in retail.
• Expertise in Google Ads, Meta, TikTok, YouTube, programmatic DSPs, and SEO.
• Strong proficiency in GA4, Looker Studio, and attribution modelling.
• Experience managing substantial media budgets (£10m+).
• Must be based in or able to commute to Manchester, UK.

Culture & Benefits

• Flexible working scheme including 15 WFH days and duvet days.
• Free onsite gym facilities in the Trafford Park office.
• Generous staff discounts on a wide range of fragrances.
• Strong professional progression and development opportunities.