Global Products and Partnerships Director (Influencer Marketing)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized campaigns at scale.

What you will do

• Own the UK roadmap for influencer and social offerings, including facilitation, launch, packaging, and ongoing impact.
• Turn client needs, sales feedback, and market insights into scalable, deliverable, and profitable product packages.
• Identify, prioritize, onboard, and manage partnerships with social platforms, creator and affiliate tools, measurement providers, data partners, and talent networks.
• Secure partner access, beta opportunities, co-selling, and co-marketing initiatives.
• Support pitches and RFPs with product narratives, case studies, point-of-view materials, and sales enablement content.
• Track adoption, revenue, and performance while advising senior leadership on product, partnership, and market opportunities.

Requirements

• At least 5 years of experience in product management, partnerships, business development, or strategy within marketing, advertising, ad tech, social platforms, or the creator economy.
• Strong understanding of social and influencer marketing, including platforms, creators, and measurement.
• Experience creating and launching productized services or packages, preferably in an agency or B2B environment.
• Experience building and managing strategic partnerships with platforms, technology vendors, or data providers.
• Strong commercial skills, including pricing, margins, and revenue-oriented offering development.
• Proficiency with CRM tools such as HubSpot, Microsoft Suite, and Google Workspace, together with strong communication and presentation skills.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Inclusive environment focused on trust, respect, creativity, and professional growth.
• Access to global hirify.global and WPP networks, employee resource groups, learning opportunities, and professional connections.
• Medical, retirement, vision, and dental insurance, significant paid time off, partner discounts, and mental health awareness days.