Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech/Crypto): Leading go-to-market strategy and positioning for brokerage and crypto products in expansion markets with an accent on user growth and adoption. Focus on developing differentiated narratives, collaborating with cross-functional teams, and driving engagement in highly regulated environments.

Location: Based in Luxembourg office, in-person attendance expected at least 3 days per week

Company

A financial services company on a mission to democratize finance for all through the application of frontier technologies.

What you will do

• Own product marketing in expansion markets, leading positioning and GTM strategies for new products, features, and evergreen initiatives.
• Collaborate with product, lifecycle, performance, creative, legal, and compliance teams to deliver strategic growth initiatives.
• Act as a strategic advisor to product teams to inform roadmaps based on user insights and regional feedback.
• Develop differentiated narratives and messaging informed by user testing and deep target audience understanding.
• Craft marketing plans and creative direction to drive relevance, adoption, and sustained engagement.
• Define success metrics and track impact in partnership with product and data science teams.

Requirements

• 7+ years of experience in product marketing or adjacent consumer growth/product roles in tech.
• Strong growth marketing leadership, including shaping positioning and integrated launch plans across channels.
• Ability to simplify complex concepts into clear and human-centric messaging.
• Strong relationship-building skills and ability to lead cross-functionally through influence.
• Data-informed decision making with familiarity in experimentation and performance measurement.
• Experience operating in regulated consumer products and partnering with legal and compliance teams.

Culture & Benefits

• Performance-driven compensation with bonus programs and multipliers for high impact.
• Top-tier health, ancillary, and mental health support programs.
• Flexible "Lifestyle Wallet" for expenses such as wellness, childcare, and learning.
• Comprehensive time off including company holidays, paid time off, sick time, and parental leave.
• Premium office experience with catered meals, events, and a monthly commuter stipend.