обновлено 2 дня назад
Product Marketing Manager, International (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager, International (Fintech): Leading go-to-market strategy, positioning, and growth initiatives for brokerage and crypto products in expansion markets with an accent on customer adoption, regulated consumer products, and cross-functional execution. Focus on developing differentiated messaging, sequencing lifecycle and performance channels, using experimentation and data to measure impact, and partnering with legal and compliance teams.
Location: Luxembourg, Luxembourg; based in the Luxembourg office with in-person attendance expected at least 3 days per week
Company
A financial technology company developing brokerage and crypto products to make investing simple, safe, and accessible.
What you will do
- Own product marketing for expansion markets, including positioning and go-to-market strategy for new products, features, and evergreen adoption initiatives.
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance teams on strategic growth initiatives.
- Advise product teams on roadmaps and improvements using user insights, market feedback, and regional learnings.
- Develop differentiated narratives, messaging, marketing plans, and creative direction based on audience research and testing.
- Define success metrics and track marketing impact with product and data science teams.
Requirements
- 7+ years of experience in product marketing or adjacent consumer growth/product roles in technology.
- Strong growth marketing leadership, including positioning, messaging, and integrated launch planning across channels.
- Experience simplifying complex concepts for consumer audiences.
- Strong cross-functional relationship-building and influence skills.
- Data-informed decision-making skills, including experimentation and performance measurement.
- Experience with lifecycle, performance, in-product, and social marketing, plus regulated consumer products and legal or compliance partnerships.
Culture & Benefits
- High-impact work in a fast-paced environment with a bias toward action.
- Performance-driven compensation with bonus programs.
- Supplemental health insurance, ancillary insurance, and mental health support.
- Flexible lifestyle wallet for wellness, childcare, learning, and other expenses.
- Paid time off, sick time, company holidays, volunteer time off, and parental leave.
- Office meals, events, comfortable workspaces, and a monthly commuter stipend.
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