Media Buyer, Emerging Channels (Growth Marketing)

TL;DR

Media Buyer, Emerging Channels (Growth Marketing): Launching and optimizing paid acquisition strategies across new growth channels such as AI search, X, and CTV with an accent on data-driven testing and creative strategy. Focus on driving measurable growth for the self-serve advertiser base and optimizing conversion mapping and performance tracking.

Location: Must be based in New York City, NY

Salary: $153,000 - $200,000 USD

Company

hirify.global provides end-to-end advertising solutions to help businesses connect with and grow their global audiences.

What you will do

• Design, execute, and analyze structured paid marketing tests across new growth channels.
• Optimize campaign performance by adjusting bidding strategies, audience targeting, and budget pacing.
• Manage technical operations, including QA conversion mapping and performance tracking.
• Own and direct creative strategy, ideating concepts and tailoring messaging per channel.
• Monitor internal KPIs to ensure spend is shifted toward genuinely incremental growth.

Requirements

• 3+ years of direct, hands-on execution experience in paid media buying across multiple platforms.
• Strong track record of data-driven testing and the ability to operate independently.
• High attention to detail regarding performance, budgets, and tracking discrepancies.
• Proficiency with Claude, SQL, Posthog, and BI tools like Superset or Looker.
• Location: Must be based in New York City, NY

Nice to have

• Experience acquiring B2B advertisers or managing two-sided marketplaces.
• Background in Ad-tech or DSPs.
• Direct experience in ad creative strategy, including storyboarding or mocking up concepts.
• Experience with landing page testing and conversion rate optimization (CRO).

Culture & Benefits

• Competitive total compensation package including equity eligibility.
• Comprehensive health insurance: medical, dental, vision, life, and disability.
• 401(k) retirement plan.
• Unlimited discretionary time off and 10 paid holidays per year.
• 80 hours of paid sick leave per year.