Product Marketing Manager (Events)

TL;DR

Product Marketing Manager (Events): Developing attendee marketing strategies for a portfolio of global industry events with an accent on value propositions, pricing strategies, and acquisition initiatives. Focus on optimizing the attendee journey, leveraging data analytics for segmentation, and improving NPS through attendee-centric solutions.

Location: Must be based in New York, NY, Boulder, CO, or Santa Monica, CA. Work format: Hybrid (in-person three days a week or more).

Salary: $75,000 – $90,000 per year

Company

hirify.global creates global platforms for industries, organizing over 500 large-scale branded events and providing digital content to support market transactions.

What you will do

• Develop and execute attendee marketing strategies for multiple event portfolios to drive growth and revenue.
• Craft attendee value propositions, including ticket pricing, add-ons, and product features.
• Design and implement retention and acquisition strategies to maximize lifetime value of high-value audiences.
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Optimize the end-to-end attendee journey from acquisition to onsite experience to enhance satisfaction and NPS.
• Collaborate with cross-functional teams including brand, operations, and strategic insights.

Requirements

• Proven experience in product or attendee marketing, specifically in GTM strategies and integrated campaign execution.
• Strong analytical skills with experience in forecasting, segmentation, and KPI reporting.
• Ability to build cross-functional relationships and influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Must be based in the USA (NY, CO, or CA) to comply with hybrid office requirements.

Nice to have

• Interest in applying behavioral science techniques to marketing strategies.
• Experience utilizing AI tools to enhance marketing effectiveness.

Culture & Benefits

• Hybrid work model with the option to work from almost anywhere for up to four weeks a year.
• Comprehensive benefits package including 401k match, health, vision, and dental insurance.
• Professional development through mentoring, bespoke training, and LinkedIn Learning access.
• Paid Time Off: 15-25 days based on tenure, plus 10 national holidays and a birthday leave day.
• Employee Stock Purchase Plan (ESPP) offering company shares at a minimum 15% discount.
• Wellbeing support through EAP assistance, mental health first aiders, and wellness app access.