Product Marketing Manager (Attendee)

TL;DR

Product Marketing Manager (Attendee): Developing and executing attendee marketing strategies for B2B events with an accent on value proposition design, pricing models, and audience acquisition. Focus on leveraging data-driven insights to optimize the attendee journey, drive engagement, and achieve measurable revenue growth.

Location: Must be based in or able to work from the Irving, Texas office (hybrid: 3 days/week in-office)

Salary: $75,000–$90,000

Company

hirify.global is a global leader in creating platforms for industries to trade, innovate, and grow through large-scale B2B events and digital content.

What you will do

• Develop and implement attendee marketing strategies for multiple event portfolios.
• Create compelling attendee value propositions, including pricing and product features.
• Collaborate with campaign and communications teams to execute go-to-market plans.
• Analyze attendee data to inform segmentation, targeting, and campaign optimization.
• Monitor key performance indicators (KPIs) such as registration, conversion, and retention.
• Foster agile workflows to ensure continuous improvement of marketing initiatives.

Requirements

• Must be based in Irving, Texas or willing to commute for hybrid work.
• Proven experience in attendee or product marketing, including GTM and pricing strategy.
• Strong analytical skills with experience in forecasting and KPI reporting.
• Ability to build cross-functional relationships with brand, operations, and insights teams.
• Data-driven mindset with a focus on customer-centric solutions.
• Adaptability to work in a fast-paced, dynamic environment.

Nice to have

• Interest in applying behavioral science techniques.
• Experience with advanced tools such as AI in marketing strategies.

Culture & Benefits

• Hybrid work model with flexibility to work remotely when not in the office.
• Competitive benefits including 401k match, health, vision, and dental insurance.
• Generous PTO policy starting at 15 days, plus national holidays and birthday leave.
• Career development support through LinkedIn Learning and mentoring platforms.
• Strong wellbeing support including EAP and wellness app access.
• Opportunities for global collaboration and social engagement.