Director Of Brand + Media

TL;DR

Director of Brand + Media (Marketing): Leading the brand architecture, media machine, community, and affiliate engine for a fitness-focused consumer brand with an accent on scaling organic audience and commerce. Focus on building a repeatable playbook for product drops, managing multi-talent systems, and driving high-volume affiliate revenue.

Location: Must be based in the United States

Salary: $150,000–$225,000 base (up to $340,000+ OTE)

Company

hirify.global is a woman-led company building the definitive brand for women navigating strength, nutrition, and midlife.

What you will do

• Define and execute the master brand architecture across all channels and talent voices.
• Build and manage a high-performing affiliate program, targeting category-benchmark scale.
• Develop a long-form YouTube and podcast strategy centered on connected storytelling.
• Design and pilot community programs, including city-ambassador models and events.
• Build and prove a repeatable playbook for hyped product drops to drive massive sales.
• Recruit and lead a department including Brand Voice, Organic, Studio, Affiliate, and Community leads.

Requirements

• Must be based in the United States
• Proven track record of building a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views.
• Experience owning commerce metrics such as affiliate revenue, TikTok Shop performance, or drop-driven sales.
• Deep expertise in managing multiple talent voices and complex affiliate programs.
• Strong conviction in long-form content strategy and watch-time economics.
• Builder energy with experience hiring and scaling teams from the ground up.

Culture & Benefits

• Opportunity to lead a high-leverage department in a fast-growing, woman-led company.
• Performance-based compensation structure tied to key business KPIs.
• Collaborative environment focused on personal growth and empowering women.
• Remote-first work culture.

Hiring process

• Deep-dive conversation on track record and analytics.
• Brand-architecture exercise and live math test for product drops.
• Org-design and community-strategy session.
• Short paid working sprint to build a 12-month plan.
• Back-channel reference checks.