Senior Field Marketing Manager

TL;DR

Senior Field Marketing Manager (Field Marketing): Own and scale Garner's end-to-end field marketing strategy across the western region of the US, designing and executing in-person programs that build the sales pipeline with benefits consultants, brokers, HR Benefits leaders, and strategic partners. Focus on pipeline attribution, event-to-revenue conversion, measurable ROI, and building repeatable field marketing playbooks with an AI-first mindset.

Company

hirify.global transforms the healthcare economy by partnering with employers to redesign healthcare benefits using data-driven insights.

What you will do

• Own the end-to-end strategy, planning, and execution of field programs across the western US (executive dinners, roundtables, workshops, conferences, roadshows).
• Build and manage a regional field marketing calendar in partnership with sales leadership and demand generation to prioritize markets, accounts, and formats.
• Set pipeline targets tied to field marketing and design pre-event, day-of, and post-event engagement to maximize registration-to-attendance and sales follow-through.
• Partner with sales and BDR teams on targeted invite lists and drive attendance from priority accounts and partners.
• Manage sponsorships, venues, vendors, speakers, and third-party event investments with measurable outcomes and efficiency.
• Track and report program ROI, pipeline sourced/influenced, and engagement metrics; feed field insights back into broader marketing.

Requirements

• Location/Time zone: Must be based in the Mountain or Pacific time zone and live near a major airport.
• 5–7 years of field marketing experience, including driving pipeline through field programs (technology company experience preferred).
• Strong execution and ownership mindset; ability to create workflows, standards, and tools while moving fast across complex programs.
• Strong prioritization and project management skills to optimize speed, cost, and quality across multiple programs, regions, and stakeholders.
• Strong data fluency to interpret program metrics and pipeline KPIs and prioritize the most impactful markets/accounts.
• Comfort with event/marketing tech stack (Salesforce, HubSpot, Swoogo or similar) and improving ROI via tools, automation, and process.

Nice to have

• Experience using AI to work smarter; comfort with Claude Code is a significant plus.
• Healthcare, benefits, or HR-tech audience experience.

Culture & Benefits

• Fully remote role with up to 50% travel for events and programs.
• Base salary range: $127,000–$140,000, plus eligibility for equity incentive and competitive benefits.
• Flexible PTO and Medical/Dental/Vision plan options.
• 401(k) and Teladoc Health.
• Mission-driven, high-urgency environment with strong individual accountability and authentic feedback.