Subject Matter Expert (Meta Social Media Marketing)

TL;DR

Subject Matter Expert (Meta Social Media Marketing): Validating and shaping curriculum for a new professional certificate program with an accent on real-world Meta advertising strategies and platform-specific skills. Focus on ensuring technical accuracy, defining industry-standard learning objectives, and integrating emerging trends like AI-driven targeting into the educational content.

Location: Must be based in the United States

Company

hirify.global is a global leader in learning and development, blending storytelling, emerging technology, and psychological insights to create impactful educational experiences.

What you will do

• Review and validate job responsibilities and skills outlined in the Job Task Analysis for accuracy and relevance.
• Advise on the prioritization of skills and identify necessary portfolio artifacts for learners.
• Provide expert input on industry-standard certifications, tools, and software for the curriculum.
• Review draft course content and learning objectives to ensure technical accuracy.
• Share insights on emerging trends such as AI-driven targeting and Generative AI workflows.
• Participate in alignment calls to reach consensus on curriculum scope and objectives.

Requirements

• Must be based in the United States
• Hands-on professional experience managing Meta advertising campaigns using Ads Manager and Business Manager.
• Deep knowledge of Meta's campaign hierarchy, audience types, and AI-driven targeting features.
• Practical experience with Meta Pixel, Conversions API, and data quality troubleshooting.
• Ability to analyze KPIs and integrate Meta data with GA4 for reporting.
• English: C1 proficiency required

Nice to have

• Meta Certified Marketing Science or Creative Strategy Professional credentials.
• Experience with WhatsApp Business tools or Threads strategy.
• Background in curriculum development, instructional design, or training.
• Familiarity with creative production tools like Canva, Adobe Creative Suite, or Figma.

Culture & Benefits

• Remote-first organization with a focus on radical empathy and creative excellence.
• Opportunity to contribute to a high-impact global learning initiative.
• Flexible project-based engagement (10 hours per week).
• Collaborative environment with a focus on team chemistry and professional growth.