Digital Strategy/CRM & GEO Lead (Marketing)

TL;DR

Digital Strategy/CRM & GEO Lead (Marketing): Leading CRM and Generative Engine Optimization (GEO) strategy from planning through execution with an accent on digital growth initiatives and AI-driven search optimization. Focus on developing strategic frameworks, optimizing content for AI search, and translating complex analytics into actionable client recommendations.

Location: New York, NY or Remote (Must be based in the US and available 9-5PM EST)

Salary: $10,000–$12,000 (Fixed fee for project)

Company

hirify.global Experience is a full-service creative agency that combines creative, CX, and AI expertise to deliver growth-focused digital transformation solutions for leading brands.

What you will do

• Lead CRM and Generative Engine Optimization (GEO) initiatives, developing roadmaps and conducting audits.
• Optimize content for both traditional search engines and AI-driven search experiences.
• Develop integrated digital marketing strategies to improve discoverability, customer acquisition, and business performance.
• Leverage Adobe Analytics, AJO, and CJA to identify trends and translate data into strategic recommendations.
• Serve as a trusted advisor in senior-level client meetings, presenting strategies and performance updates.
• Collaborate cross-functionally with Paid Media, Creative, Analytics, and Development teams.

Requirements

• Must be based in the US and available to work full-time on EST hours (9-5PM).
• Valid US work authorization (hirify.global will not provide visa sponsorship).
• Proven experience leading digital strategy across GEO/CRM and growth marketing in an agency or consulting environment.
• Hands-on experience with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
• Ability to operate as both a strategic lead and an individual contributor.
• Strong executive presence and ability to guide senior-level client workstreams.

Culture & Benefits

• Nimble, deeply collaborative environment with lean, high-impact teams.
• Opportunity to work on standout projects for leading global brands.
• Flexible work arrangement (Remote or New York office).
• Strong commitment to diversity, equity, inclusion, and belonging.