Senior Manager, CRM & Lifecycle Marketing

TL;DR

Senior Manager, CRM & Lifecycle Marketing: Leading the strategy, execution, and optimization of asynchronous member communications across the care journey with an accent on high-volume, personalized campaign architecture. Focus on building scalable, reusable logic in Customer.io and collaborating with engineering and data teams to drive member engagement and retention.

Location: Remote (US)

Salary: $140,250–$165,000

Company

hirify.global is a tech-native, value-based oncology care enabler that combines high-touch human support with data science and AI to improve outcomes for people with cancer.

What you will do

• Develop and manage a high-volume portfolio of automated CRM journeys in Customer.io.
• Partner with engineering and data teams to optimize member data flows and platform integrations.
• Design scalable, cross-channel campaign architecture across email, SMS, and direct mail.
• Define, run, and evaluate A/B tests using Looker to drive performance insights.
• Execute co-branded marketing initiatives while maintaining brand integrity and compliance.
• Establish operational standards for CRM hygiene, segmentation, and campaign deployment.

Requirements

• 6+ years of experience in CRM or lifecycle marketing with a focus on automation.
• Deep familiarity with Customer.io, Iterable, Braze, or similar platforms.
• Working knowledge of HTML, dynamic content, and API-based data integrations.
• Analytical mindset with proficiency in BI tools like Looker.
• Experience in healthcare or lifestyle marketing is highly preferred.
• Must be authorized to work in the US and comfortable in a fast-paced startup environment.

Culture & Benefits

• Mission-driven environment focused on compassionate cancer care.
• Competitive compensation package including base salary, bonus eligibility, and equity.
• Comprehensive benefits package supporting health and well-being.
• Culture of inclusion, diversity, and cross-functional collaboration.
• Opportunity to work in a tech-native organization leveraging AI and data science.