Strategy Lead (CRM & AI)

TL;DR

Strategy Lead (CRM & Multi-channel Marketing): Leading end-to-end strategy for email and CRM programs within a healthcare education portfolio with an accent on audience architecture, personalization at scale, and AI-driven discovery. Focus on optimizing content velocity and relevance through testing frameworks and the integration of AI tools like Pencil and Share of Model.

Location: Remote, Chicago, US

Salary: $127,500 - $142,500 USD

Company

A specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands.

What you will do

• Lead end-to-end CRM and email marketing strategy, including lead nurture, application, and retention journeys.
• Define audience segmentation frameworks and personalization strategies across five healthcare education institutions.
• Manage the testing and optimization roadmap for email (A/B frameworks, send cadence, and personalization logic).
• Provide strategic direction across paid social, organic social, owned content, and performance marketing.
• Utilize AI platforms (OMG, Pencil, Share of Model) to optimize AI search visibility and content performance.
• Partner with creative and data teams to translate performance insights into clear strategic recommendations.

Requirements

• Proven experience in a senior strategy, planning, or integrated marketing role.
• Deep expertise in CRM and lifecycle planning with enterprise platforms like Salesforce Marketing Cloud, HubSpot, or Marketo.
• Strong analytical capability in attribution modeling, A/B testing, and performance data translation.
• Proficiency in using AI tools to accelerate research, audience insights, and campaign planning.
• Must be based in or associated with the Chicago, Illinois area.

Culture & Benefits

• Flexible working arrangements and reasonable adjustments during the hiring process.
• Inclusive, pro-inclusive, and anti-racist community and work environment.
• Focus on ambitious, imaginative, and results-driven professional growth.
• Commitment to science-based environmental sustainability goals.