Senior Marketing Manager (B2B Marketing)

TL;DR

Senior Marketing Manager (B2B Marketing): Developing and executing a holistic marketing strategy for the DACH region with an accent on demand generation and lead quality. Focus on managing multi-stage campaigns, optimizing MarTech platforms, and leading team members to drive revenue impact.

Location: Hybrid in Frankfurt, Germany

Company

A global data and technology company providing leading risk, fraud, and identity management services.

What you will do

• Own the strategic development and execution of demand generation and lead quality initiatives across the DACH region.
• Develop and optimize multi-year marketing strategies in alignment with executive leadership and stakeholders.
• Plan and execute multi-channel campaigns, monitoring success metrics and performance analysis.
• Analyze market trends and competitive activities to evolve marketing strategies in collaboration with product and sales teams.
• Manage external agencies and lead the development of MarTech platforms including Salesforce and Eloqua.
• Provide people leadership, coaching, and performance management for a team member.

Requirements

• At least 5 years of proven experience in B2B marketing with a track record of meeting KPIs.
• Proficiency with CRM and marketing automation tools; experience with Salesforce and Eloqua is a plus.
• Minimum of 2 years of experience in people leadership, mentoring, or coaching.
• Experience in tech marketing or data-driven business models within complex matrix organizations.
• Excellent English skills (C1+) for regular international collaboration.
• Strong communication skills and a structured approach to processes and priorities.

Culture & Benefits

• High degree of autonomy within a dynamic, internationally oriented organization.
• Collaborative team environment that values innovation.
• Competitive compensation package and attractive employee benefits.
• Flexible working hours and hybrid remote work options.