AI Product Engineer (Marketing)

TL;DR

AI Product Engineer (Marketing): Building and optimizing analytical models and data schemas for an AI commerce layer with an accent on marketing tradecraft, incrementality testing, and metric logic. Focus on translating complex marketing intuition into production-grade data models that power agentic AI systems.

Location: Must be based in the US (New York, Florida, New Jersey, or Texas). Hybrid work expected for those near New York HQ.

Company

hirify.global is a growth marketing firm and product company that integrates executive-level strategy with proprietary agentic AI technology to drive measurable impact for consumer brands.

What you will do

• Design analytical models and metric logic for AI agents, including CM3, aMER, NCAC, and LTV.
• Define data schemas that connect creative, channel, financial, and customer data.
• Guide incrementality testing strategy, including geo holdouts and conversion-lift studies.
• Partner with data engineering to build pipelines and the AI team to wire models into agent skills.
• Translate test results into clear, executive-ready budget recommendations for growth strategy teams.
• Ensure accuracy and judgment in metric computation to survive operator scrutiny.

Requirements

• Must be based in the US.
• Proven experience running growth at high-growth DTC or omni-channel consumer brands.
• Strong data science skills including SQL, Python, and statistical reasoning.
• Hands-on experience designing and interpreting incrementality tests and power analysis.
• Familiarity with modern warehouse stacks like BigQuery and dbt.
• Ability to translate marketer intuition into rigorous, queryable data structures.

Nice to have

• Experience with MMM (Marketing Mix Modeling) and vendor management.
• Background in agency or multi-brand environments.
• Experience with CDPs, server-side tracking, or clean rooms.
• Strong track record as a power AI user who thinks in systems.

Culture & Benefits

• Unlimited PTO and paid US holidays.
• Remote-first culture with hybrid options for HQ locations.
• Company-sponsored medical, dental, and vision coverage.
• Robust 401(k) program with company match and profit-sharing.
• Flexible parental leave policy.
• Interdisciplinary environment with exposure to both agency and product development.