Data Planning Director (Marketing)

TL;DR

Data Planning Director (Marketing): Leading integrated data and analytics strategies to drive client growth with an accent on martech, AI integration, and cross-functional collaboration. Focus on bridging the gap between complex data solutions and business objectives to deliver measurable impact for blue-chip clients.

Location: Must be based in London, UK (Hybrid: 4 days per week in office).

Company

hirify.global is a leading global creative company and WPP agency that combines brand experience, customer experience, and commerce to drive transformational growth for world-class brands.

What you will do

• Direct a multidisciplinary team of consultants, analysts, and engineers to deliver high-impact data and analytics projects.
• Act as a strategic advisor to clients, leveraging data, martech, and AI to drive marketing effectiveness.
• Develop comprehensive methodologies for data planning, customer segmentation, and predictive modelling.
• Lead data and AI transformation roadmaps, including measurement frameworks and operating model development.
• Drive new business development by leading data and analytics components in pitches and identifying organic growth opportunities.
• Unify diverse teams behind clear briefs to ensure successful delivery of client goals.

Requirements

• Significant experience leading data and analytics teams in a consulting or agency environment.
• Proven ability to build and manage relationships with stakeholders from junior to C-suite levels.
• Strong knowledge of the marketing and digital ecosystem, including media, CRM, and commerce platforms.
• Expertise in scoping, resourcing, and developing commercial proposals for data-driven projects.
• Deep understanding of data strategy, analytics solutions, and AI applications in marketing.
• Excellent presentation and active listening skills to translate client needs into actionable strategies.

Culture & Benefits

• Inclusive work environment focused on equity, belonging, and career development.
• Access to the hirify.global Foundation and global network resources.
• Opportunity to work with world-class blue-chip client partners.
• Commitment to fostering a culture of respect and professional growth.