Senior CRM Manager (Mobile Gaming)

TL;DR

Senior CRM Manager (Mobile Gaming): Building and scaling the CRM function from the ground up for a rewarded user engagement platform with an accent on lifecycle journeys and user retention. Focus on designing behavioral segmentation, implementing CRM platforms, and optimizing LTV and ARPU through data-driven experimentation.

Location: Hybrid in Hamburg, Germany (Working from home on Mondays & Fridays, in-office Tuesday, Wednesday & Thursday)

Company

A hyper-growth company operating rewarded user engagement and acquisition platforms for the mobile gaming industry.

What you will do

• Lead the end-to-end selection, implementation, and integration of the CRM platform across multiple brands.
• Define and execute the CRM strategy and channel roadmap across push, in-app, and email.
• Design and optimize lifecycle journeys for onboarding, retention, reactivation, and LTV growth.
• Build behavioral segmentation, personalization, and experimentation frameworks.
• Own and improve core performance metrics, including activation, retention, ARPU, and LTV.
• Collaborate with Product, Engineering, and Data teams to integrate CRM deeply into the product experience.

Requirements

• 5+ years of CRM experience, ideally within mobile apps, gaming, or subscription-based consumer businesses.
• Hands-on expertise in implementing CRM platforms and managing journey orchestration and campaign automation.
• Strong analytical mindset with experience measuring ARPU, LTV, and retention.
• Proven track record of scaling programs through A/B testing and continuous optimization.
• Must be based in Hamburg, Germany for the required hybrid office attendance.
• Ability to thrive in an international, fast-paced environment with minimal direction.

Nice to have

• Experience with CRM platforms such as Braze or OneSignal.

Culture & Benefits

• High level of ownership and autonomy in a hyper-growth, entrepreneurial environment.
• Dedicated learning budget and professional growth opportunities.
• Wellness and gym perks.
• Transport subsidy and bi-weekly team lunches.
• Workation options to maintain flexibility.