Senior Manager, Brand, Social, & Creators (Web3)

TL;DR

Senior Manager, Brand, Social, & Creators (Web3): Managing brand storytelling and creator partnerships across the European market with an accent on authentic retail user connections and social content strategy. Focus on executing the regional content calendar, managing a diverse portfolio of influencers, and adapting global brand direction for EU audiences.

Location: Remote (EMEA/Europe)

Company

A leading crypto exchange and developer of the OKX Wallet, providing millions of users and institutions access to crypto trading and decentralized applications.

What you will do

• Execute the European social and creator content calendar, adapting global brand direction for regional resonance.
• Manage a portfolio of creator and influencer relationships across Europe, including outreach, briefing, and tracking.
• Maintain consistency of tone, visual identity, and messaging across owned social channels.
• Develop compelling brand-led content tailored to European audiences for X, TikTok, Instagram, Discord, and LinkedIn.
• Coordinate day-to-day workflows for junior team members, freelancers, and agencies.
• Collaborate cross-functionally with brand, legal, compliance, and regional marketing teams.

Requirements

• 5+ years of experience in brand, social media, or creator marketing, ideally in crypto, fintech, or consumer tech.
• Deep familiarity with the European social and creator landscape and regional platform nuances.
• Hands-on experience managing influencer relationships from outreach to reporting.
• Proficiency in growing brand presence across X, TikTok, Instagram, Discord, and LinkedIn.
• Working knowledge of crypto, Web3, and internet culture.
• Must be based in the EMEA region.

Nice to have

• Strong existing network and reach with creators.
• Photography and video editing skills.
• Strong sense of aesthetics and brand design.
• Multilingual fluency across major European languages.

Culture & Benefits

• Competitive total compensation package.
• L&D programs and education subsidies for professional growth.
• Regular team building programs and company events.
• Diverse and rewarding environment driven by core principles of transparency and efficiency.