Senior Brand & Growth Manager (Web3)

TL;DR

Senior Brand & Growth Manager (Web3): Leading brand-led growth for Binance Australia by translating global brand standards into a culturally relevant local presence with an accent on brand strategy, integrated campaigns, and localized execution. Focus on developing campaign narratives, managing local agencies, and ensuring compliance within a regulated financial environment.

Location: Must be based in Australia (Sydney); work-from-home arrangements available depending on business needs.

Company

Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume and registered users.

What you will do

• Own and evolve the brand strategy for the Australian market, ensuring alignment with global standards.
• Lead end-to-end planning and execution of integrated marketing campaigns across paid, owned, and earned channels.
• Translate complex crypto concepts into clear, credible, and consumer-friendly messaging.
• Manage local creative, media, and PR agencies to amplify brand presence.
• Collaborate with legal and compliance teams to ensure all messaging is responsible and regulator-ready.
• Track and report on brand health metrics and campaign KPIs to refine investment strategies.

Requirements

• 8–12+ years of marketing experience, ideally in fintech, crypto, or other regulated industries.
• Proven track record in brand marketing and integrated campaigns beyond simple performance marketing.
• Experience adapting global brands for local market needs.
• Strong agency management skills (creative, media, PR).
• Ability to structure complex problems and present confidently to senior stakeholders.
• Strong strategic thinking and execution-oriented mindset.

Culture & Benefits

• Opportunity to shape the future of the world's leading blockchain ecosystem.
• Collaborative environment with world-class talent in a flat organizational structure.
• High degree of autonomy to tackle fast-paced, innovative projects.
• Competitive salary and comprehensive company benefits.
• Flexible work-from-home arrangements.