Senior Director, Product Marketing (Cybersecurity)

TL;DR

Senior Director, Product Marketing (Cybersecurity): Defining positioning, packaging, and GTM strategies for IRM, DLP, and AI Governance solutions with an accent on market narratives and sales enablement. Focus on translating complex product roadmaps into high-impact messaging and leading AI-first creative production workflows.

Location: Remote (United States)

Company

hirify.global is a cybersecurity firm specializing in insider risk management (IRM), data loss prevention (DLP), and AI governance.

What you will do

• Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring categories.
• Build persona and buyer-journey frameworks based on real closed-won and closed-lost data.
• Manage the sales enablement stack, including onboarding decks, demo scripts, and pricing narratives.
• Develop and maintain competitive battlecards for key competitors like Forcepoint and Microsoft Purview.
• Partner with the Product team to translate the roadmap into GTM narratives and launch plans.
• Lead the creative production function, managing AI-first content creation and scaling production volume.

Requirements

• 8+ years in product marketing, including 3+ years in B2B cybersecurity or enterprise SaaS.
• Proven experience owning positioning in multi-category or category-creation environments.
• Expertise in competitive intelligence and turning win/loss data into sharp messaging.
• Experience managing creative or content talent with a focus on AI-powered workflows.
• Strong writing skills (direct evaluation).
• Experience managing analyst relations with firms like Gartner and Forrester.

Culture & Benefits

• Unlimited paid time off.
• Comprehensive health benefits and 401(k) with company matching.
• Collaborative, forward-thinking team that invests in talent growth.
• Opportunities for career growth and professional development.
• Company-issued laptop (choice of Mac or PC).