Product Marketing Lead

TL;DR

Product Marketing Lead (SaaS, B2B): Leading positioning, messaging, and go-to-market strategy for flagship verification products with an accent on strategic leadership, external evangelism, and driving revenue growth. Focus on developing consistent product narratives across touchpoints, guiding market research, and coordinating cross-functional product launches.

Location: Remote (Global)

Company

hirify.global is a leading full-cycle verification platform that enables scalable compliance, offering identity and business verification, and ongoing monitoring to over 4,000 clients worldwide.

What you will do

• Lead a Product Marketing Unit for flagship products (User Verification, Business Verification) focusing on people management and strategic leadership.
• Develop and evolve positioning and messaging for the hirify.global Platform in alignment with marketing strategy.
• Act as the primary external spokesperson and evangelist at industry events and forums.
• Drive initiatives to support revenue growth across the product portfolio.
• Ensure consistent product narratives across all customer touchpoints.
• Guide market, customer, and competitive research efforts to inform strategy.
• Lead go-to-market strategy for product launches.

Requirements

• 7+ years of experience in B2B SaaS marketing, with a strong background in Product Marketing.
• Proven experience leading a Product Marketing team.
• Strong executive communication and stakeholder management skills.
• Extensive public speaking experience at industry events.
• Hands-on experience defining go-to-market strategies for new products.
• Experience shaping and guiding marketing strategies through cross-functional teams.
• Strong analytical and strategic thinking skills.
• Fluent written and spoken English (C1+).

Culture & Benefits

• Remote-first, trust-based culture with no mandatory office days.
• Flexible working hours.
• Extra time off: birthday, 10 personal days, 7 sick days, Christmas/New Year holidays.
• Work with real impact: building a secure, accessible, and inclusive digital world.
• Fair and transparent compensation benchmarked to the market.
• Opportunities for professional growth, learning, and event coverage.
• Fully covered team offsites for collaboration and recharging.
• Access to necessary tools and hardware.
• Friendly, open, and kind team culture valuing individuality and diverse perspectives.

Hiring process

• TA screening
• Interview with Director of Product Marketing
• Product Marketing pitch and presentation with the CMO
• Final conversation with a member of the executive team