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Описание вакансии
Текст:
TL;DR
Senior Conversion Copywriter (Gamedev): Crafting high-impact copy for onboarding, monetization flows, and lifecycle marketing campaigns with an accent on conversion optimization and brand voice stewardship. Focus on designing data-driven messaging for subscription growth, executing A/B tests, and maintaining a warm, human tone across diverse user touchpoints.
Company
Chess.com is the world's leading platform for playing, learning, and enjoying chess, serving over 250 million players globally with a mission-driven, fully remote culture.
What you will do
- Design and write onboarding flows to welcome new players and drive initial engagement.
- Craft compelling upsell copy, paywalls, and feature nudges for Premium and Diamond subscriptions.
- Manage copy for seasonal sales and promotional campaigns to drive revenue while maintaining brand integrity.
- Develop lifecycle marketing content including emails, push notifications, and in-product messages to re-engage lapsed users.
- Collaborate with performance marketing teams to create high-converting ad copy and scripts for Meta, Google, and Apple Search Ads.
- Define and document the brand voice to ensure consistency across all user-facing communications.
Requirements
- 6+ years of experience in conversion-focused copywriting for consumer products, apps, or subscription businesses.
- Proven portfolio demonstrating success in onboarding, upsells, lifecycle emails, and paid ad creative.
- Deep understanding of monetization, growth, and paid acquisition strategies.
- Data-literate mindset with a strong track record of using A/B testing to iterate and improve copy performance.
- Ability to work autonomously in a fully remote and asynchronous environment.
- Strong collaborative skills with experience taking feedback and iterating on work without ego.
Culture & Benefits
- Work from anywhere with a 100% remote, global team.
- Mission-driven, flat, and no-corporate culture that celebrates life and the game of chess.
- Opportunity to impact the experience of over 250 million chess players worldwide.
- Focus on ownership, trust, and asynchronous collaboration.
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