Senior Manager, Marketing Automation (Salesforce)

TL;DR

Senior Manager, Marketing Automation (Salesforce): Leading the marketing automation team and serving as the primary technical authority for Salesforce Marketing Cloud with an accent on platform configuration, data management, and campaign optimization. Focus on integrating AI-driven workflows, mentoring technical staff, and ensuring process excellence across complex multi-client environments.

Location: Must be legally authorized to work in the United States. The role supports a hybrid workstyle.

Salary: $90,000–$110,000

Company

hirify.global is a global leader in enterprise-level engagement and loyalty platform technology, serving hundreds of clients including Fortune 500 companies.

What you will do

• Serve as the primary technical expert for Salesforce Marketing Cloud, Pardot, and the broader Salesforce ecosystem.
• Manage and mentor a team of front-end developers and email specialists, fostering technical growth and coding proficiency.
• Configure and optimize Automation Studio builds, Journey Builder flows, and advanced segmentation strategies.
• Develop and maintain comprehensive QA processes and testing protocols for all marketing automation activities.
• Drive AI innovation by integrating machine learning and predictive analytics into email personalization and campaign workflows.
• Oversee data hygiene, list imports, and complex integrations between marketing technologies.

Requirements

• 7+ years of experience in marketing automation with 3+ years in a management role.
• Deep, hands-on expert-level proficiency in Salesforce Marketing Cloud.
• Must be legally authorized to work in the United States (no visa sponsorship).
• Advanced knowledge of HTML, CSS, JavaScript, and AMPscript/SSJS.
• Strong understanding of email deliverability, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
• Proven track record of managing technical teams and building training programs.

Nice to have

• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer).
• Experience supporting multi-client or agency-side marketing programs.
• Knowledge of API integrations and data management platforms.
• Background in A/B testing methodologies and statistical significance.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• 401k retirement matching and financial planning resources.
• Education reimbursement and professional development opportunities.
• Flexible hybrid work environment.
• 12 paid holidays and generous PTO.
• Wellness initiatives and employee group opportunities.