Creative Director (Demand Gen)

TL;DR

Creative Director, Demand Gen (B2B SaaS): Building and leading a dedicated creative team to drive integrated demand generation campaigns across AI, Okta platform, and Auth0 product lines with an accent on performance-driven design and conversion optimization. Focus on establishing creative strategy, scaling the function from the ground up, and ensuring cohesive visual and copy execution across the entire prospect funnel.

Location: Must be based in San Francisco, California

Salary: $219,000 – $301,000 USD

Company

Okta is a leading identity and access management company providing secure, neutral infrastructure for organizations to embrace AI and digital transformation.

What you will do

• Build and lead a dedicated demand gen creative function, including team structure and operating models.
• Develop integrated creative strategies for major campaigns that reinforce a single idea and drive conversion.
• Lead and mentor a team of designers and copywriters to ship high-volume, high-quality campaign assets.
• Use performance data to iterate on creative approaches and refine strategies based on market feedback.
• Partner with Global Campaigns and Field Marketing to integrate creative planning into the early stages of campaign development.
• Collaborate with creative leadership to ensure brand alignment across all organizational initiatives.

Requirements

• Senior creative leadership experience in demand gen, performance, or conversion-focused campaigns, ideally within a B2B SaaS environment.
• Proven track record of building or scaling a creative function from the ground up, including hiring and process development.
• Strong portfolio demonstrating integrated campaign thinking and the ability to connect multiple asset types into a coherent system.
• Experience co-concepting campaigns with marketing operations and campaign teams rather than just executing briefs.
• Demonstrated ability to lead a team while remaining hands-on with conceptualization and execution.
• Deep understanding of how to apply brand systems within performance and conversion-focused contexts.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Flexible spending accounts (FSA).
• Paid leave including PTO and parental leave.
• Equity participation where applicable.
• Commitment to social impact and fostering a global, connected community.