Sr. Integrated Marketing Specialist (Medtech)

TL;DR

Sr. Integrated Marketing Specialist (Medtech): Planning, executing, and optimizing multi-channel marketing campaigns for the Structural Heart portfolio with an accent on cross-functional collaboration and campaign performance. Focus on developing cohesive messaging, managing digital assets, and coordinating high-impact product launches.

Location: Minneapolis, MN. Must be based in the US and possess unrestricted U.S. work authorization.

Salary: $94,400 - $141,600

Company

Global leader in healthcare technology dedicated to alleviating pain, restoring health, and extending life through innovative medical technologies.

What you will do

• Support the development and measurement of integrated marketing campaigns across multiple channels to drive product launches and business growth.
• Coordinate campaign planning by building timelines, managing deliverables, and identifying risks to ensure on-time and on-budget launches.
• Develop and refine compelling messaging and content for clinicians and patients, aligned with brand strategy and regulatory requirements.
• Manage digital marketing tactics including websites, email campaigns, and social media content, optimizing for engagement and conversion.
• Collaborate with product management, legal, clinical, and creative teams to execute cohesive marketing initiatives.
• Coordinate with external agencies and internal creative teams to ensure high-quality, on-brand deliverables.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 4+ years of relevant experience in integrated marketing campaigns.
• Unrestricted U.S. work authorization is required at the time of hire.
• Must be able to work onsite at least 4 days a week in Minneapolis, MN.

Nice to have

• Experience in healthcare, medical device, or other highly regulated industries.
• Proven track record in strategic planning and managing complex cross-functional projects.
• Working knowledge of paid, organic, and programmatic social channel strategies.
• Ability to pivot quickly in a fast-paced, dynamic environment.

Culture & Benefits

• Comprehensive health, dental, and vision insurance, including HSA and Healthcare Flexible Spending Account.
• 401(k) plan with employer contribution and match.
• Paid time off, paid holidays, and the Simple Steps global well-being program.
• Employee Stock Purchase Plan and tuition assistance/reimbursement.
• Collaborative environment with a strong commitment to professional growth and patient-first innovation.