Performance Marketing Lead (Social Media Ads)

TL;DR

Performance Marketing Lead (Social Media Ads): Lead and scale paid social advertising across the Ruby Labs portfolio with an accent on multi-brand account governance, profitable spend optimization, and policy/compliance-heavy execution. Focus on hands-on scaling across Meta/TikTok/Snapchat and building an AI-first acquisition knowledge base in Claude to improve speed, quality, and repeatable workflows.

Company

Ruby Labs creates and operates consumer products across health, education, and entertainment.

What you will do

• Scale profitable paid social spend across multiple brands, geos, languages, and funnels; manage CPA, ROAS, and payback using real revenue data.
• Run regular account audits to find gaps, missed opportunities, inefficient structures, underused campaign types, and scaling potential.
• Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities.
• Coach and develop acquisition managers: set performance standards, review work, and raise execution quality while staying hands-on with account details.
• Define and enforce account architecture & governance standards (structure, naming, conversion architecture, bidding, testing, reporting, documentation, QA).
• Own social platform policy & compliance workflows, including ad review, disapprovals, appeals, restrictions, escalation, and launch blocking authority.

Requirements

• Location/Time zone: Applicants must be located within approximately ±4 hours of CET.
• 7+ years of hands-on paid social experience, including coaching/leading/hiring/evaluating paid social specialists or UA/acquisition teams.
• Direct ownership of large paid social budgets (ideally $5M+ per month hands-on; $10M+ per month at portfolio level).
• Strong hands-on experience with Meta Ads, Snapchat Ads, and TikTok Ads, plus experience across at least two of: Pinterest, Reddit, Quora, LinkedIn, X.
• Proven ability to scale profitably across multiple countries and languages; strong subscription economics knowledge (LTV, ROAS, payback windows, cohorts, value-based bidding).
• Deep social platform policy/compliance experience and strong discipline in measurement, documentation, and account architecture.

Culture & Benefits

• Remote work environment with unlimited PTO and paid national holidays.
• Company-provided MacBook for employees who need it.
• Flexible independent contractor agreement option (in addition to employment), emphasizing autonomy and tax advantages.
• AI-first operating model using Claude to standardize playbooks, audits, QA checklists, and repeatable workflows.

Hiring process

• Recruiter screening (40 minutes), then technical interview (60 minutes), then final interview (30 minutes).
• Application review typically takes 3–5 days (may take longer depending on volume).