Senior User Acquisition Manager (Meta)

TL;DR

Senior User Acquisition Manager (Meta): Planning, executing, and scaling app user acquisition campaigns on Meta with an accent on performance-focused strategy and rapid experimentation. Focus on optimizing ROAS, CPA, and LTV while collaborating with analytics and creative teams to drive incremental growth.

Location: Hybrid (3 days per week in office), must be based in Poland or Ukraine

Salary: from €4,500

Company

The world’s #1 health & fitness app focused on female health, recently reaching a $1B valuation.

What you will do

• Plan, execute, and scale app UA campaigns on Meta (Facebook/Instagram).
• Optimize account structure, bidding models, and audience segmentation.
• Drive incremental growth through performance strategy and rapid experimentation.
• Collaborate with analytics, creative, and social teams to enhance acquisition.
• Analyze performance data to identify and act on growth opportunities.
• Monitor industry trends, platform updates, and privacy regulations.

Requirements

• 5+ years of performance marketing experience in app user acquisition.
• Expertise in managing Meta Ads campaigns at scale.
• Proven track record of optimizing ROAS, CPA, and LTV.
• Strong analytical skills with Excel/Google Sheets and BI tools like Looker or Tableau.
• Proficiency with MMP tools and app attribution.
• English: Upper-intermediate or advanced proficiency required.

Nice to have

• Experience with Google Ads and video networks.
• Experience in web2app user acquisition.
• Background in Health Tech, FinTech, or other regulated industries.
• Familiarity with automation tools, scripts, GDPR, or CCPA.

Culture & Benefits

• Competitive salary with annual reviews and performance incentive scheme.
• Paid holiday, sick leave, and specialized female health leave.
• Enhanced parental leave for all parents.
• Hybrid work model with 3 days per week in the office.
• Professional growth support and a 5-week paid sabbatical at 5-year anniversary.
• Flo Premium for friends and family, plus health and wellbeing perks.