Senior User Acquisition Manager (Meta)

Location: Poland or Ukraine. Hybrid work with three days per week in the office.

Salary: €4,500–€6,000 per month, based on experience.

Company

Flo is a digital health product company developing an AI-powered, privacy-first, clinically backed health and fitness app for female health.

What you will do

• Plan, execute, scale, and optimize app user acquisition campaigns on Meta.
• Manage account structure, bidding models, audience segmentation, and campaign experimentation.
• Improve paid acquisition performance across metrics including ROAS, CPA, and LTV.
• Analyze performance data, identify growth opportunities, and prepare regular reports.
• Collaborate with analytics, creative, and social teams on acquisition strategy.
• Track industry trends, platform updates, and evolving privacy regulations.

Requirements

• 5+ years of performance marketing experience in app user acquisition.
• Expert-level experience managing Meta Ads campaigns at scale; TikTok Ads or Snapchat experience is beneficial.
• Experience optimizing campaigns against ROAS, CPA, and LTV.
• Strong analytical skills and advanced Excel or Google Sheets proficiency.
• Understanding of app attribution, MMP tools, and BI platforms such as Looker or Tableau.
• Upper-intermediate or advanced English proficiency and availability for hybrid work in Poland or Ukraine.

Nice to have

• Experience with Google Ads, video networks, or web2app user acquisition.
• Experience in health tech, fintech, or other regulated industries.
• Experience with campaign automation tools and scripts.
• Familiarity with GDPR and CCPA.

Culture & Benefits

• Mission-led, product-driven environment with shared decision-making and ownership.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for eligible parents.
• Annual salary reviews and participation in a performance incentive scheme.
• Professional growth opportunities, learning support, and a five-week paid sabbatical after five years.
• Flo Premium for friends and family, plus health, pension, and wellbeing benefits.