Paid Media Specialist (Google Ads, Meta Ads)

TL;DR

Paid Media Specialist (Google Ads/Meta Ads): Owning the full paid media lifecycle, from strategy and campaign execution to performance optimization and revenue growth. Focus on driving measurable business results through data-driven decision-making, budget management, and continuous conversion rate optimization.

Location: Must be based in Poland, Romania, Ukraine, Bulgaria, or Serbia. Working hours: U.S. Business Hours.

Company

hirify.global is a recruitment and talent sourcing partner connecting results-driven professionals with growing organizations.

What you will do

• Plan, launch, and optimize campaigns across Google Search, Display, PMax, and Local Services Ads.
• Manage end-to-end Meta Ads campaigns, including brand awareness, lead generation, and retargeting.
• Conduct A/B testing on landing pages, headlines, and CTAs using platforms like Unbounce or Instapage.
• Monitor and report on key performance metrics including CPL, CPA, ROAS, and CVR.
• Collaborate with creative teams to improve ad copy, visuals, and overall creative performance.
• Manage monthly advertising budgets of $50,000+ with a focus on efficiency and scalability.

Requirements

• 3+ years of hands-on paid media management experience.
• Proven experience managing Google Ads (Search, PMax, LSA) and Meta Ads campaigns.
• Excellent written and verbal English communication skills.
• Strong analytical skills with the ability to optimize campaigns based on performance data.
• Must be based in Poland, Romania, Ukraine, Bulgaria, or Serbia.
• Ability to work during U.S. Business Hours.

Nice to have

• Experience in Home Services, B2B, or local service businesses.
• Familiarity with HubSpot, CallRail, or other CRM and call tracking platforms.
• Experience supporting multi-location or franchise organizations.
• Basic HTML and CSS knowledge for landing page updates.

Culture & Benefits

• Fully remote role with long-term career growth opportunities.
• Performance-driven environment with measurable outcomes.
• Clear path for advancement into senior, management, or head-of-department roles.
• Exposure to modern advertising platforms, analytics, and optimization tools.

Hiring process

• Initial Phone Screen.
• Spark Hire Intro Video (3–5 minutes).
• Practical Assessment (Campaign Strategy & Optimization Scenario).
• Client Interview.