Strategy Director (Beauty & Wellness)

TL;DR

Strategy Director (Beauty & Wellness): Leading the development of strategic plans and social-first campaigns for the beauty and wellness sector with an accent on cultural insights and influencer marketing. Focus on translating global business objectives into culturally driven campaigns and driving tangible business outcomes.

Location: Must be based in London, United Kingdom

Company

hirify.global UK is a world-class creative agency specializing in brand advertising, customer experience, and behavioral science.

What you will do

• Lead the development of bespoke strategic plans aligned with client goals and the latest industry trends.
• Create social-first, culture-forward campaign ideas for high-profile beauty and wellness brands.
• Conduct in-depth research using social tools to identify emerging trends, influencers, and topics.
• Collaborate with creative, account, and media teams to ensure integrated brand strategy.
• Act as a thought leader within the agency and industry, sharing insights and best practices.

Requirements

• Proven experience in social and influencer marketing for notable consumer brands.
• Track record of working within a creative agency environment collaborating with creative teams.
• Deep familiarity with the global beauty and wellbeing industry and female power brands.
• Strong strategic thinking, planning, and project management capabilities.
• Excellent presentation and interpersonal skills.
• Location: Must be based in London, UK

Culture & Benefits

• 25 days annual leave plus one volunteer day.
• Bupa Healthcare and a 1.5:1 matching pension structure.
• Flexible working model with core working hours from 10 am to 4 pm.
• Wellbeing budget (up to £25/month for exercise) and Unmind membership.
• Season ticket loan and Cycle to Work scheme.