Senior Social Strategy Director (AI)

TL;DR

Senior Social Strategy Director (Marketing/AI): Leading the strategic direction for Dove's global social presence with an accent on consumer insight, cultural intelligence, and platform-native creative. Focus on building culturally relevant social frameworks, leveraging Gen AI for strategic development, and driving measurable brand engagement across 15+ markets.

Location: Must be based in or able to commute to London, UK (Hybrid: 2-3 days/week in office)

Company

OLIVER is a specialist agency that builds and runs bespoke in-house marketing ecosystems for global brands, powered by The Brandtech Group's AI-driven solutions.

What you will do

• Develop social-first content strategies, campaign platforms, and always-on frameworks that align brand purpose with audience behavior.
• Translate social listening, platform data, and cultural insights into actionable creative briefs.
• Partner with creative, production, and media teams to shape and elevate social output from ideation to execution.
• Inform creator and influencer strategies to ensure authentic brand partnerships.
• Analyze performance data to refine strategies and build a continuous learning loop between insights and outcomes.
• Mentor junior strategists and shape studio processes, including briefing templates and reporting frameworks.

Requirements

• 8+ years of strategy experience in social-first or digital-first roles for consumer brands.
• Deep expertise in social platforms (TikTok, Instagram, YouTube) and audience engagement dynamics.
• Proven track record of developing effective, measurable social campaigns.
• Proficiency with Gen AI tools (ChatGPT, Claude, Perplexity) for insight generation and strategic development.
• Strong analytical skills using social listening tools and platform analytics.
• Ability to work in London for hybrid office requirements.

Nice to have

• Experience working on Dove or Unilever brands.
• Multi-market or global brand strategy experience.
• Background in beauty, personal care, or FMCG sectors.
• Experience with social commerce, community management, or brand purpose strategy.

Culture & Benefits

• Commitment to an inclusive, pro-inclusive, and anti-racist working environment.
• Support for flexible working arrangements and reasonable adjustments.
• Focus on sustainability with science-based emissions reduction targets.
• Opportunity to work with a global brand on high-impact cultural projects.