Influencer Director, EMEA (Influencer Marketing)

Location: London, United Kingdom; UK-based role requiring the right to work in the United Kingdom; hybrid approach with teams in the office around four days a week.

Company

hirify.global is WPP’s AI-driven media operating unit, bringing together media, data, partnerships, and WPP Open to deliver personalized marketing at scale; the role is within The Goat Agency, an influencer marketing agency operating in more than 70 countries.

What you will do

• Support Goat EMEA leadership by translating regional objectives into actionable plans and helping implement regional strategies, processes, and best practices.
• Prepare reports, presentations, and analyses that provide data-driven insights for strategic decisions.
• Lead strategic projects and initiatives across European markets, managing scope, timelines, resources, communications, risks, and delivery quality.
• Collaborate with local market leads, global teams including Growth, Group Solutions, and Campaign Delivery, and external partners.
• Troubleshoot project-level operational challenges and support the Head of EMEA in resolving broader market issues.
• Coordinate stakeholder relationships, internal communications, and the sharing of best practices across European teams.

Requirements

• Typically 5+ years of experience in senior project management, operational support, or strategic coordination within a digital marketing, advertising, or influencer marketing agency, with significant exposure to European markets.
• Ability to partner with senior leadership as a trusted strategic and operational enabler and drive execution through influence and collaboration rather than direct authority.
• Strong organizational and problem-solving skills, including attention to detail, concurrent management of multiple complex projects, and the ability to identify, analyze, and solve operational challenges.
• Excellent verbal and written communication and presentation skills, including the ability to explain complex information clearly and engage diverse stakeholders.
• Ability to understand high-level strategic objectives, translate them into actionable plans, and contribute insights to regional discussions.
• Familiarity with the European media, marketing, and creator economy landscape and understanding of agency operations and dynamics within the WPP network.
• Proactive, self-directed approach with the ability to work autonomously, take initiative, and deliver results in a fast-paced environment.
• Right to work in the United Kingdom.

Culture & Benefits

• Open, inclusive environment built on trust, respect, collaboration, and belonging.
• Opportunities to use global hirify.global and WPP networks for professional connections, learning, and development.
• Employee resource groups, frequent in-office events, and activities celebrating team achievements and milestones.
• Competitive medical, group retirement, vision, and dental insurance, significant paid time off, partner discounts, and mental health awareness days.
• Hybrid working approach with teams in the office around four days per week; accommodations or flexibility can be discussed during the interview process.

Hiring process

• Shortlisted candidates will be contacted for an interview.